At LAFASHION we understand the importance of personal data for our users and customers. We are committed to your privacy and data protection rights.
This policy explains the purposes for which your personal data may be processed by the Platform. Please read this carefully. By using the Platform or any service derived from it, you agree you have been informed about the use we do of personal data collected.
This policy is not applicable to other groups of data subjects not included in it.
+ Who is the Data Controller?
LAFASHION is a Kleding BV brand. When we mention “LAFASHION”, “we”, “us” or “our” in this privacy notice, we are referring to LAFASHION, as a Kleding BV brand, acting as the Data Controller.
+ Who is the Data Protection Officer (DPO)?
Our External Data Protection Officer (DPO) for the European business according to Art 37 General Data Protection Regulation (GDPR) is ePrivacy GmbH, represented by Prof. Dr. Christoph Bauer, Große Bleinchen 21, 20354 Hamburg, Germany.
+Personal data collected
LAFASHION will have access to the following personal data:
a) Personal data provided voluntarily by users:
Type of alerts to receive
Any personal data sent directly to LAFASHION
b) Personal data automatically collected by LAFASHION:
As you interact with our website, we may automatically collect Technical Data about your equipment (IP address, device details), browsing actions, and patterns. We collect this personal data by using cookies, server logs, and other similar technologies. We may also receive Technical Data about you if you visit other websites employing our cookies:
Device data: operating system, version, or unique ids. For example, the name of the mobile network used by the device.
Navigation data: information about your activity on our websites, which may include websites from where you access our websites, searches done, date and hour of the visits, interaction with ads, alerts created, and visit duration. This information will allow us to suggest ads or products similar to those you were looking for and customized ads shown to you.
In case you used a social network profile (like Facebook or Google) to create an account on our websites:
This is totally voluntary and will imply that additionally to your user name in the corresponding social network, we will be able to access other personal data under your profile, like your address, name, identifier, gender, picture, contacts, groups, preferences and hobbies and other data, always according to your privacy settings on that network. In any case, we will only have access to the data you have authorized those entities to share with us and only for the same purposes as if you register directly with us. Information about this will be provided to you before registering through this option, but we recommend you read carefully the Terms and Conditions of those platforms before giving authorization to us. Without minimum information, we cannot create a user account.
Registering for our services is totally voluntary but for a) some fields are mandatory and should be provided in order to provide our services. If not provided we will not be able to provide the services. Those fields usually be marked with an asterisk or a warning that will inform about this.
Your personal data will be processed for the purposes described in this policy This policy is based on the applicable law, choices, and controls that are applicable to you. We may use the information collected from you, or from devices associated with you, to:
register you as a user and create your account.
provide our services, according to the Legal Notice and applicable Terms & Conditions or those that may be established in the future with each of the users.
respond to consultations or information requests made by the users or customers.
upload ads from users or customers and publish them on our websites.
keep you informed about our services, activities, projects, updates, and new website(s) or application(s) features by means of notices/newsletters sent by email and/or other electronic means.
personalize content and experiences. The information you provide will allow us to generate user profiles in order to offer you ads, products, or services from LAFASHION or our partners in a personalized manner.
operate, understand, optimize, develop, or improve our websites, products, services, and operations.
detect, investigate, and prevent activities that may violate our policies or are considered illegal.
manage your participation in a contest or prize.
publish your comments (where applicable) if you are a registered user.
+ Legal Basis
LAFASHION may process your personal data on any of the following legal basis:
If it is necessary for connection with contractual obligations: managing the accounts and providing our services.
To comply with a legal obligation applicable to LAFASHION.
Legitimate interest to keep you informed about LAFASHION products and services and send any kind of communication using the contact details provided.
Based on your given consent to keep you informed about LAFASHION to send communications of your interest using the contact details provided.
+ Sharing your information with other entities
LAFASHION will only share your personal data with other entities in the following cases:
Portals or platforms that publish ads
For the rest of the purposes, your personal data will not be shared, sold, or disclosed. Nevertheless, your personal data might be communicated to Regulatory authorities or other third parties as per the applicable law.
In addition, and where applicable if you request the portability of your data, we will communicate them to the recipient that you indicate
Besides, depending on the purpose of collecting your personal data may be accessed by:
Third-party service providers may process personal data as per the instructions of LAFASHION, upon applying the appropriate security measures necessary to ensure that we may share personal data under the enforceable privacy law. We rely, among others and by way of example, on third parties providers for hosting data, sending electronic communications, or general support and development.
Other companies of the LAFASHION group, according to our legitimate interest, for internal management issues, are subject to the applicable privacy law.
+ Your rights
You may exercise the following rights, always according to the applicable data protection law:
The right to request access to your personal data: you can enquire LAFASHION about the processing of your personal data and access those
The right to erasure your personal data
The right to rectify your personal data in case they are inaccurate or incomplete
The right to withdraw your consent. The withdrawal of consent shall not affect the lawfulness of processing based on consent before its withdrawal
Filing a complaint with the corresponding Data Protection Authority of your Country and/or region
The right of portability of the personal data: if you wish to have your personal data processed by a different data controller, LAFASHION will enable the transfer of your personal data to the new data controller indicated
The right to request a restriction on the processing of your personal data
The right to object to the processing of your personal data
The right not to be subject to a decision based solely on the automated processing of your personal data
In any event, all personal data linked to the user’s account, as well as any information and/or content included in the corresponding profile will be removed at the same time the user exercises the right of erasure. Furthermore, should the user exercise the right of erasure in connection with personal data necessary to provide the services on the Platform, LAFASHION will be forced to terminate its relationship with the user and shall therefore unsubscribe the user, who will not be entitled to file any claim whatsoever in this respect. Erasure will be executed without prejudice to the obligation of the blocking set out in some Data Protection regulation(s) applicable.
Users may exercise their rights by sending a written communication to LAFASHION'S corporate address indicated on our Legal Notice including upon request a photocopy of the ID card or equivalent identification document.
Important: Please note that some rights included above may not be applicable to you due to applicable data protection legislation. In that case, if you exercise a right that is not applicable we will not be able to proceed with it. Check your applicable rights beforehand in order to avoid any inconvenience.
+ How do we protect your personal data?
LAFASHION has security measures in place to prevent your personal information from being accidentally lost, used, or accessed in an unauthorized way, or inappropriately altered or disclosed. In addition, we limit access to your personal information to those third parties that need to process that information for business reasons only. In these cases, we make sure that your personal information is processed following our instructions, and protected by the duty of confidentiality.
To protect you we have put in place procedures to detect any security breach and we will notify you and any applicable privacy regulator about any breach as appropriate and in accordance with our legal applicable obligations. However, despite the diligent implementation of such measures, the user must know that Internet security measures are not impregnable.
+ How long will keep your personal data?
The criteria we follow in this regard are determined by:
The purpose of processing the personal data collected and compliance with the purpose. This means we will keep your data while it is active and until you cancel your account.
The reasons for the collection of the personal data: e.g., you may revoke your consent at any time.
Compulsory storage times under contractual and regulatory provisions.
Please note that in some cases LAFASHION has the obligation to retain certain personal data of the users for an additional period of time depending on the Data Protection Regulations applicable.
Professionals working with LAFASHION who may intervene in any way in the services provided to the user undertake not to disclose or use the information they may gain access to. In any event, any information provided by the user will be considered confidential and may not be used for purposes other than the management of the user’s account and/or the services engaged with LAFASHION (if any). In this regard, we undertake not to disclose information regarding the user unless it is legally required.
+ International transfers
LAFASHION operates globally, therefore, in some cases, it will be necessary to transfer your personal data to third countries for operational purposes. We may transfer your personal data to the Service providers we need to provide your data with.
If you are a resident in the European Economic Area (EEA) and your data is transferred outside the EEA we will:
Process your personal data in a territory which the European Commission has determined to provide an adequate level of protection, otherwise, we will ensure that adequate guarantees are provided in order to protect your personal data such as EU standard contractual clauses, Binding Corporate Rules (BCR), codes of conduct or similar legal mechanisms which allow us to transfer your personal data with an adequate level of protection. You can request additional information about the mechanisms used to our Data Protection Officer, even a copy of the contractual clauses used by sending an email to: [email protected]
+ Special categories of data or sensitive data
We will neither collect nor process any personal data which may be especially sensitive or included in the special category of user personal data unless said data have been provided explicitly. Special personal data categories include information related to race/ethnicity, political opinions, religious, philosophical, or similar beliefs, membership in trade unions, genetic data, biometric data used for exclusive purposes of identification of an individual, health data, sexual life, or sexual orientation.
+ Policy regarding the use of the Platform by children
The Platform is not designed for or addressed to children under sixteen (16) years of age, who may not use it without the authorization of their parents or legal guardians. In this regard, we do not collect information from persons under said age deliberately. In any event, if any parents or legal guardians believe that their children have provided us with personal data without their consent, they should let us know.
+ Direct Marketing
We undertake not to use your personal data for direct marketing purposes without your express prior consent.
In addition, if we have a business relationship with you, we may send you information about our products or services based on our legitimate interests.
lf, at any time, you wish to stop receiving commercial or promotional information from LAFASHION or third parties, you can unsubscribe directly from marketing campaigns free of charge, by contacting us or by pressing the opt-out button in your preference panel, within the user’s account. You may also use the opt-out procedure provided in any promotional message received from LAFASHION.
Please note that, even if you decide not to subscribe or if you decide to unsubscribe from receiving promotional emails or newsletters, we may need to continue contacting you in connection with important information of a non-commercial nature, such as problem-solving, inactivity, or lack of use, detection, and prevention of errors or, in general, compliance with the Legal Notice and operational procedures of the Platform.
+ Automated decision-making
LAFASHION integrates the content of the various classified ads websites in our Platform and directs quality traffic to their advertisements. Furthermore, we are capable of generating additional traffic by sending the right advert to the right user at the right time, through our native advertising products. We use automated decision-making procedures to respond to your choices on the Platform search engine, in order to render the services under the Legal Notice and offer you a quality and satisfactory service which is in accordance with your search.
+ Links to other websites, applications, or platforms
If we decide at any time to use personal data for purposes other than as stated at the time of collection, we will communicate said the decision to you by email, provided that we have your email address. In case your consent is needed you will have the chance to authorize or not those new purposes.
+ Last update date
18th April, 2023